Special project / 2021 ©
Barilla&Isobar Moscow
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SMM activation on the eve of the main national holiday in Russia — New Year’s celebration. Objective: promote the use of Barilla products on the festive table and sales, draw the audience's attention to a familiar product through а standard communication
Taking into account the peculiarities of the holiday, the campaign was based on nostalgia,
family and point associations. The calendar is part of it, created for fans of the brand in digital
and physical format as a gift. Each plot is associated with a product
and small but significant moments in life that will seem familiar to many people
Gastronomic calendar
2021
Video is non-commercial and serves only to demonstrate the idea
Digital Content
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We designed and delivered the campaign for the Barilla marketing community,
repositioning their approach to digital and to marketing.
Illustration were posted on the Barilla Instagram account
Client: Barilla Russia
Marketing of the Barilla brand: Anastasia Matyushina
Agency: AdWach Isobar Moscow
Credits:
Art Direction by Evgeniy Khizovets
Illustration by Pavel Kontsevich
Design by Eugenia Ustimenko
Motion Design by Juliya Boronina
Photography by Vera Mikhaleva
Сreator: Diana Volkova
Content manager: Daria Shiryaeva
Сlient manager: Ekaterina Knyazeva
Smm manager: Alexandra Kaliuzhnaia
Producer: Artem Harlamov, Evgeniya Sheveleva
Thank you for your time
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